Growing up in India, I often heard the blessing: “Jug Jug Jeeyo”—may you live a hundred years.
But no one ever told us how.

As a scientist and mother, I began to ask:
What does it mean to live—and age—well?
And how do we carry our skin with us, gracefully, all the way?
That led me to create more than just a skincare brand.
It led to a movement:
The 100 Year Skin Project.
A quiet rebellion against fast beauty.

🚨 Why This Matters
We’ve seen what fast food did to health.
What fast fashion did to the planet.
Now, fast beauty is doing the same to our skin—encouraging us to strip, peel, and over-treat what is, at its core, a living, breathing organ.

We believe in biomimetic care—formulas that speak the skin’s language: oil, water, and calm.
Not anti-aging, but pro-evolution.
Rooted in Indian tradition and backed by clinical science.

🌱 What We Offer
Our hero duo:
RESET (deep biomimetic oil cleanse)
RE:CALM (hydration-rich barrier support)
These aren’t “steps.”
They’re long-term companions in your skin’s journey.
They don’t promise overnight miracles—just consistency, clarity, and calm.
The way our grandmothers aged—with grace, not gimmicks.
If you're a creator, scientist, or simply someone tired of being told your skin needs fixing—join us.
Let’s age wisely, glow gently, and live well.

We are not a trend.
We are a return.

Where everyone’s racing, we choose the marathon.
Jug Jug Jeeyo. For life. For skin.